A good friend of mine, Tania, came to me last year looking for an updated visual identity to better represent her growing coaching business. Together, we crafted a visual story that not only helped to expand her business, but also eliminated those aspects that weren’t working for her anymore. Earlier this year, we moved firmly away from leftover branding that Tania felt no longer served her needs. With a clean, new logo to anchor her branding, I designed a new website with organic elements to echo her love of handmade, along with a soft, earthy colour palette and clean typography to offer her clients the ultimate sanctuary to begin their new journey with Tania.
I felt like she truly got me... and the solution she presented was out of this world!
- Tania Wojciechowski -