Laurme Skin Care is a new line of natural and organic skin care. Michele came to me last September with her proprietary formulas all ready to be packaged up and unveiled to her new customers, but she realized that she needed help creating a brand identity. We got to work assessing who her target audience was as well as working together to create a strong brand foundation that was unique to Michele and her audience.
Packaging design came next with a lot of art direction with regards to containers, materials, budget, product names/descriptions, printing costs and FDA guidelines. Labels and boxes seamlessly came together to fit her requirements of combining two separate product lines that actively mix and match with other by keeping everything tonal and consistent. Her business stationery simply extended the look, including business cards, an informational insert, seals, packing tape and beautifully letterpressed custom hang tags for each product, creating something quite special for each order.
The design of the custom-built Shopify website and blog began with creative direction for copywriting and a simple photoshoot of her products.