Ollie and Olina

Ollie and Olina is a new line of handmade heirloom quilts, bibs and burp cloths for newborn babies. Erika was looking to expand her budding business last year and needed some special packaging for her products. In digging a little deeper with Erika and determining what her real goals were, we ended up creating a new name, clarified her new target audience, specialized her line of products for a narrowed niche market and got to work designing it all!

There was a lot of art & creative direction in this project, beginning with creating a strong identity, which included a strong badge logo softened by whimsical illustrations. We built-out from that, narrowing down the designer fabric line (Hello Bear, by Bonnie Christine) to create 10 collections and got to work on the boxes to expand her online shop to wholesale opportunities and local boutiques. To keep in line with the budget and expanding future fabric lines, I created a simple design for the boxes (main collection and individual bibs and burp cloths) with machine cutouts to let the fabric & beautiful workmanship show through, allowing Erika to keep her initial print runs short. Some custom diecut hang tags, a product informational card, seals and business stationery rounded everything out! Next up was the full design on the custom-built e-commerce site, which also included responsiveness, creative direction for a photo shoot, and copywriting services.

Erika was a treat to work with through all of these big changes, making hard decisions quickly and staying firmly involved every step of the way.  She knew exactly what she wanted and together we achieved just the brand to complement this hard-working & talented entrepreneur’s vision!

photo credit for featured image: Tanya Haswell

Sara Wallace

Sara is a wonderful coach hailing from Ottawa who came to me looking to brand herself in the niche market of legacy coaching.  She had a very clear audience and need to create a complete visual story to attract her audience primarily through her website and referrals.  We began with her identity with a slightly worn, rough hand-drawn type coupled with a well-known & established serif type to balance that life experience and wisdom that encompasses her audience.  We then went on to create a full line of business stationery, including blind letterpress seals and luxe printed businesses cards.  Her website was kept clean and features wonderful black and white images that capture the mood & vibe of the content for each page, drawing her audience into an inviting space.


A good friend of mine, Tania, came to me last year looking for an updated visual identity to better represent her growing coaching business. Together, we crafted a visual story that not only helped to expand her business, but also eliminated those aspects that weren’t working for her anymore. Earlier this year, we moved firmly away from leftover branding that Tania felt no longer served her needs. With a clean, new logo to anchor her branding, I designed a new website with organic elements to echo her love of handmade, along with a soft, earthy colour palette and clean typography to offer her clients the ultimate sanctuary to begin their new journey with Tania.