Sara is a wonderful coach hailing from Ottawa who came to me looking to brand herself in the niche market of legacy coaching. She had a very clear audience and need to create a complete visual story to attract her audience primarily through her website and referrals. We began with her identity with a slightly worn, rough hand-drawn type coupled with a well-known & established serif type to balance that life experience and wisdom that encompasses her audience. We then went on to create a full line of business stationery, including blind letterpress seals and luxe printed businesses cards. Her website was kept clean and features wonderful black and white images that capture the mood & vibe of the content for each page, drawing her audience into an inviting space.