art direction

Tania Woj

Tania Wojciechowski is the Architect of Sanctuary, and she’s on a mission to coach women to help them design how they want to be, live, and lead.

We worked together with a new brand identity and website (including WordPress development) bringing natural, calm and geometric elements that reflect her coaching style.

Redbudsuds

Redbudsuds is a thoughtfully clean company producing 4-in-1 shower bars that help simplify life, and connect with and protect this beautiful world we share.

Owner Aubrey and I worked together for nearly a year, creating a brand identity, marketing collateral, including promotional items, and a wholesale catalog, product packaging for their glorious shampoo bars, and a custom Shopify site, including design and development.

Belle Bath + Body

Belle Bath & Body is a boutique beauty and body shop located in the heart of Georgia. Run solely by Rayetta Parrish, a true Southern Belle, it primarily offers luxurious bath products that are created in her home using only natural and organic ingredients. With a scientific background, Rayetta created her proprietary formulas to offer clean and rich products to her growing customer base. She needed a visual representation of that and so I created a clean, modern design with simple graphics, clean typography, a soft color palette and subtle watercolor accents. A stylized graphic rose sits at the center of her new brand as it is not only her favourite flower, but it is her signature essential oil.

Reana Saraceni

Dr. Reana Saraceni is a registered psychologist and executive coach who recently set up a private practice and was advised to have a website to legitimize her! We worked together to not only craft her brand identity, but also a solid strategy and cohesive business plan. With her unique combination of executive coaching and psychology, Reana needed an unobtrusive, non-threatening and inviting visual space to welcome her patients. I began with a simple logomark to identify the yin-yang of therapist/patient relationship, as well as hint at the “S” of her surname. A soft colour palette, clean lines and soothingly representative images complete her visual story to create a safe and warm haven to welcome both new and existing clients.

*update* Since launching her site in December 2014, Reana’s client list has dramatically increased, requiring the need for an assistant and expansion to a collective office space. Way to go, Reana!

Ollie and Olina

Ollie and Olina is a new line of handmade heirloom quilts, bibs and burp cloths for newborn babies. Erika was looking to expand her budding business last year and needed some special packaging for her products. In digging a little deeper with Erika and determining what her real goals were, we ended up creating a new name, clarified her new target audience, specialized her line of products for a narrowed niche market and got to work designing it all!

There was a lot of art & creative direction in this project, beginning with creating a strong identity, which included a strong badge logo softened by whimsical illustrations. We built-out from that, narrowing down the designer fabric line (Hello Bear, by Bonnie Christine) to create 10 collections and got to work on the boxes to expand her online shop to wholesale opportunities and local boutiques. To keep in line with the budget and expanding future fabric lines, I created a simple design for the boxes (main collection and individual bibs and burp cloths) with machine cutouts to let the fabric & beautiful workmanship show through, allowing Erika to keep her initial print runs short. Some custom diecut hang tags, a product informational card, seals and business stationery rounded everything out! Next up was the full design on the custom-built e-commerce site, which also included responsiveness, creative direction for a photo shoot, and copywriting services.

Erika was a treat to work with through all of these big changes, making hard decisions quickly and staying firmly involved every step of the way.  She knew exactly what she wanted and together we achieved just the brand to complement this hard-working & talented entrepreneur’s vision!

photo credit for featured image: Tanya Haswell

Laurme Skin Care

Laurme Skin Care is a new line of natural and organic skin care. Michele came to me last September with her proprietary formulas all ready to be packaged up and unveiled to her new customers, but she realized that she needed help creating a brand identity. We got to work assessing who her target audience was as well as working together to create a strong brand foundation that was unique to Michele and her audience.

Packaging design came next with a lot of art direction with regards to containers, materials, budget, product names/descriptions, printing costs and FDA guidelines. Labels and boxes seamlessly came together to fit her requirements of combining two separate product lines that actively mix and match with other by keeping everything tonal and consistent. Her business stationery simply extended the look, including business cards, an informational insert, seals, packing tape and beautifully letterpressed custom hang tags for each product, creating something quite special for each order.

The design of the custom-built Shopify website and blog began with creative direction for copywriting and a simple photoshoot of her products.